Business Digital Dilemmas: Should You be Twittering? At present, Twitter seems to have four ideological camps. Firstly, there are those companies that don’t believe in its power, so they don’t use it at all. Secondly there are celebrity users, who because no one else compares in stature or ego to them, follow no one; they just treat the system like an advertising megaphone for their nefarious public offerings. Similarly, there are certain companies who ape the celebrity modus operandi and just update on their new products or services. Finally, there are those that do get it right, and...

At present, Twitter seems to have four camps. Firstly, there are those companies that don’t believe in its power, so they don’t use it at all. Secondly there are celebrity users, who because no one else compares in stature or ego to them, follow no one; they just treat the system like an advertising megaphone for their nefarious public offerings. Similarly, there are certain companies who ape the celebrity modus operandi and just update on their new products or services. Finally, there are those that do get it right, and understand that the real point is engagement! And Ford Motor Company...

Internet Marketing Purepages uses the web to Expand our clients markets and market share Enhance their brand Increase sales Develop customer loyalty. Communicate simple or complex messages In doing so we aim to maximise the amount of relevant traffic and motivate the visitors to come back time and again. To operationalise our client’s Internet marketing objectives, we utilise three main mechanisms: Search Engine Marketing: SEO and PPC SEO or Search Engine Optimisation is, if designed properly, is the primary tool for maximising exposure of the company’s website. It means that...