Business Digital Dilemmas: Should You be Twittering? At present, Twitter seems to have four ideological camps. Firstly, there are those companies that don’t believe in its power, so they don’t use it at all. Secondly there are celebrity users, who because no one else compares in stature or ego to them, follow no one; they just treat the system like an advertising megaphone for their nefarious public offerings. Similarly, there are certain companies who ape the celebrity modus operandi and just update on their new products or services. Finally, there are those that do get it right, and...